Where Story Meets Strategy, and Impact Begins.
Product Marketing | Messaging & Positioning | Lifecycle Marketing | Email & CRM Strategy |
Brand & Content Strategy | Copywriting & UX | Organic Social
Our services
BRANDING
Turn your vision into a brand people remember.
Brand Strategy & Positioning: Craft a unique brand positioning that sets you apart in the market.
Tone of Voice & Messaging Framework: Define the voice and personality of your brand to resonate with your audience.
Visual Identity Support: Develop cohesive visual elements including logos, color palettes, and typography.
Storytelling & Mission Refinement: Create consistent messaging across all platforms to ensure brand coherence.
GROWTH & ENGAGEMENT STRATEGY
Accelerate your growth with a human-centered, insight-driven approach.
Organic Social Strategy: Craft platform-specific organic strategies to grow community and brand presence.
Email Marketing for Nurture & Retention: Develop and manage email sequences that nurture leads and drive retention.
Website & Funnel Copy Audits + Conversion Recommendations: Identify messaging gaps and recommend optimizations that improve clarity and conversions.
Persona-Based Journey Mapping: Build detailed buyer and user personas, then map their journeys to align content, messaging, and product touchpoints.
CONTENT & COPY STRATEGY
Words that resonate, educate, and convert.
Content Roadmaps & Strategy: Develop a content roadmap aligned with your business goals.
Copywriting for Websites, Emails, and Campaigns: Create blogs, articles, newsletters, and social media posts that reflect your brand's voice.
Longform & Thought Leadership Content: Produce in-depth content that positions your brand as an industry leader.
Email Campaign Development & Sequencing: Develop and manage email campaigns to nurture leads and retain customers.
product marketing strategy
Bridge the gap between product and customer with messaging that moves.
Go-to-Market (GTM) Strategy: Plan and execute strategic launches that drive awareness, adoption, and growth.
Positioning & Differentiation: Clarify what sets your product apart and ensure it's reflected in all marketing touchpoints.
Product Roadmap Alignment: Partner with product teams to influence and support roadmap priorities with market and customer insight.
Sales Enablement & Collateral: Arm your sales team with the tools they need—decks, one-pagers, battlecards, and more.
Customer & Market Insights: Turn research and feedback into actionable strategies that shape product development and messaging.
Lifecycle Campaigns: Craft messaging and campaigns that guide prospects and customers across every stage of the journey.
Ad-Hoc or Custom Projects
Need something specific?
From one-off audits to help writing a new landing page or messaging revamp, let’s co-create what works for you.
packages
The Foundation Package
For startups, solopreneurs, and service-based brands who need clarity and confidence in how they show up.
Includes:
Brand messaging framework (mission, vision, tone, values)
Ideal customer profiles + positioning guidance
Website copy audit + light rewrite suggestions
1:1 strategy session to map your next 90 days
…
The Growth Package
For brands with traction, ready to deepen engagement and scale smart.
Includes:
Lifecycle marketing strategy (email/CRM audit + revamp)
Campaign and content planning
Mid-funnel journey mapping
Organic social strategy or email nurture buildout
Optional: Launch or GTM plan for new offering
…
The Fractional Partner Package
Ongoing strategic support as a fractional Head of Marketing or Product Marketer.
Includes:
Strategic planning across product, brand, and growth
Monthly campaign + content execution
Cross-functional collaboration with your team (Sales, CS, Product)
Slack access + recurring check-ins for real-time support
Product Marketing | Lifecycle Marketing
Email Marketing | Digital Marketing | CRM
Content | Branding | Creative | Strategy |
Website | Copywriting | UX
“Alex is extremely detailed oriented, notes what's important and is a good listener. She’s is a very talented and the kind of person who takes initiative and finishes projects on time. Her creativity shined through in her writing as well as her graphics & materials. I highly recommend her."
- Dr. Dan Mossell, Founder of Mossell Holistic
